In her artistic practice, Sara Ouhaddou explores the relationship between artisans and artists.
For her solo exhibition Display at the ifa Gallery Berlin, Sara Ouhaddou investigates how art and craft intertwine and blur the boundaries of classic commissioning. A diverse array of Moroccan crafts are included, commissioned or produced collaboratively. The show will be accompanied by a sound installation by composer Leila Bencharnia in response to Sara Ouhaddou’s work.
Sara Ouhaddou lives and works between Morocco and France. Born in France to a Moroccan family, her artistic practice is characterized by a constant dialogue between the two cultures. In her work, she strives for a balance between traditional art forms and the conventions of contemporary art and attempts to bring new perspectives to cultural continuities that have been forgotten. She explores historical sites and objects, works site-specifically and creates works based on encounters with communities, craftspeople and researchers. Each of her works is a project of learning, exchanging knowledge and sharing intimate or universal stories.
This exhibition has been made in collaboration with the artisans Omar and Ihya Abiad, Mina Hassani, Mohamed Maroufi, Fouzia and Saïd Yaagoub, Assabirate cooperative.
Display is curated by Meriem Berrada and Alya Sebti and will open on the occasion of Berlin Art Week 2024. The exhibition was created in cooperation with the Museum of African Contemporary Art Al Maaden (MACAAL), Marrakech.
